Clients are more informed and more assertive than before. Flashy advertising slogans and beautiful promises have lost their impact. The idea of the brand as the ultimate quality label is being replaced by the belief in and the search for an honest and reliable solution. The brand of the pharmacy responds perfectly to this need.
Customers trust the objective advice of their pharmacist. With the right approach, the brand of superior quality products, with the label of the pharmacy, can generate a lot of "goodwill" and enthusiasm.
How will you stimulate customer experience in your pharmacy?